La 2 - Spanish

Description

La 2 is a Spanish free-to-air television network that was launched in 15 November 1966 as the second television service of Radiotelevisión Española (RTVE), Spain's state-owned broadcaster. Its programming is centred towards cultural TV shows and public service programmes in comparison with La 1, its sister network, which is a generalist channel. Some of the network's filming and production of programmes are done on its headquarters in San Cugat del VallésBarcelona.

The channel started broadcasting in 1966 on UHF frequencies. As RTVE was doing initial test broadcasts on that band, the channel was simply referred to in Spain as "UHF". It also received other names, such as "Cadena II", "Segunda Cadena", "Segundo Programa" or "TVE-2" until it adopted the name "La 2" during the 1990s, with the launch of private television networks for the first time.


In 2004 there are changes in the strategy of La 2: information services are remodeled because Fran Llorente, presenter of La 2 Noticias, is chosen news director of TVE, while Lorenzo Milá becomes the host of the Telediario of La 1.  The new direction redirects the offer to the young public, with the advance of primetime at 9:30 p.m., the gradual disappearance of regional programming (except for a few blocks in Catalonia and Canary Islands) and the entry of series American as Six Feet UnderTwo and a half menThe OC or Gilmore girls.

On 1 June 2010, the Board of Directors of RTVE made La 2 into a strictly cultural channel,  positioning it as the reference for creativity and talent. From that same month La 2 stopped broadcasting its sports programming (which happened to Teledeporte) and infantile (which continued in Clan). Instead, it introduced cultural programming from the channel Cultural·es.  In addition, an address was created for the channel and its management was moved from Torrespaña, to the center of TVE Cataluña in San Cugat del VallésBarcelona.  Since 2014, primetime is covered by Spanish cinema cycles from Monday to Friday, and European films on weekends. The audience of La 2 has dropped to 2.6% audience share, similar to the children's channel Clan.

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